koaxkoaxkoax? What the heck?

What clashes here of wills gen wonts, oystrygods gaggin fishygods! Brékkek Kékkek Kékkek Kékkek! Kóax Kóax Kóax! Ualu Ualu Ualu! Quaouauh! Where the Baddelaries partisans are still out to mathmaster Malachus Micgranes and the Verdons catapelting the camibalistics out of the Whoyteboyce of Hoodie Head. Assiegates and boomeringstroms. Sod’s brood, be me fear! Sanglorians, save! Arms apeal with larms, appalling. Killykillkilly: a toll, a toll. What chance cuddleys, what cashels aired and ventilated! What bidimetoloves sinduced by what tegotetabsolvers! What true feeling for their’s hayair with what strawng voice of false jiccup! O here here how hoth sprowled met the duskt the father of fornicationists but, (O my shining stars and body!) how hath fanespanned most high heaven the skysign of soft advertisement! But was iz? Iseut? Ere were sewers? The oaks of ald now they lie in peat yet elms leap where askes lay. Phall if you but will, rise you must: and none so soon either shall the pharce for the nunce come to a setdown secular phoenish.

    James Joyce, Finnegans Wake

Once upon a time, this site was azureus.com, named after the blue poison-dart frog, Dendrobates azureus. I came up with that name for no other reason than I needed a domain name and I like the frog.

But other forces were at work. (Googling "azureus" will give you some idea of who and what.) And one of them offered me enough money for the domain that I thought, heck, I don't like the blue poison-dart frog that much.

But I still like frogs. And ever since I first heard it in high school their chorus in Aristophanes's The Frogs has been stuck in my head. As you can see from the above, it got stuck in Joyce's too.

Thus koaxkoaxkoax, which is both relatively easy to remember and unlikely ever to be chosen by anyone, anywhere, as the name of a product or service.